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The History Of Dailymotion!

Ten to fifteen years ago, do you recall Dailymotion? Yes, Dailymotion was one of the most popular video-sharing websites on the planet. Naturally, they were frequently far slower than YouTube at removing content protected by copyright. They also acted as a honeypot for cartoons, TV series, and movies because to their laxer policies on when a repeat copyright violator would be removed from the site.

Indeed, Dailymotion was fined €5.5 million for just this a few years ago. And that was only one instance among many. But daily motion has mostly disappeared into the shadows due to the emergence of inexpensive streaming services like Netflix and Disney Plus, as well as YouTube’s overwhelming dominance.

Or at least one would assume that. It turns out that among the demographic outside of western nations, Dailymotion is still rather well-liked. For example, India, Indonesia, Egypt, and Vietnam accounted for a large portion of their website traffic in November 2023, with a total of 582,000,000 visits.

To be fair, 117,000,000,000 people visited YouTube. With only 0.5% of the traffic, DailyMotion clearly cannot compete with YouTube. Having saying that, though, Dailymotion is still a massive entity unto itself. However, at this time, that’s essentially all that Dailymotion still has going for them.

For a mere $241,000,000, a French media holding corporation named Vivendi acquired the majority of daily motion in the middle of 2015. To put things in perspective, over ten years prior, Google paid more than five times that amount to acquire YouTube. Furthermore, Dailymotion wasn’t really a latecomer to the world of video streaming. In actuality, they were established in March 2005—just thirty days after YouTube.

However, DailyMotion never had the same level of expansion or prosperity as Vimeo, was once valued at $8.5 billion, or even YouTube. Since then, Vimeo’s market value has decreased by 93%. Nevertheless, their value is still more than twice that of Daily Motion’s acquisition price. Here is the sad tale of Dailymotion, one of the first video streaming services.

When we go back, we can see that Benjamin Babo, a Frenchman, is credited with creating daily motion. Ben was born into a family of doctors on November 20, 1976, in Paris, France. But even with his academic degree, Ben never really enjoyed going to school. Indeed, he would quickly establish a reputation as that one slothful child who frequently skipped school and ended up getting punished.

Nevertheless, in spite of his shenanigans, he was able to obtain decent grades and eventually earn an honors degree in mathematics. information sciences as well. However, he wasn’t very interested in going into mathematics as a career. Ben really developed a late-night gaming habit during his undergraduate years, which soon led to him teaching himself how to code and building his own website.

Even though he enjoyed working on these projects, they weren’t exactly profitable, so he ended up taking on a lot of odd assignments. This included working in the telecom sector, as a telemarketer, and assisting visitors throughout the late 1990s. Ben eventually went back to college, feeling adrift, and that’s when a cafe manager approached him.

Ben seemed like the ideal person to create a website for his cafe, according to the manager who was looking to do it. For Ben, that’s when it all kind of clicked. His task was to establish a web design firm and assist nearby companies in developing their own websites. In 2000, he collaborated with one of his cousins to form Iguano Studio.

Iguano Studio would grow into a respectable side gig during the ensuing years, enabling Ben to visit New York City for a holiday in 2005. And this is where the concept of daily motion originated.  Ben wanted to show his friends and family back in Paris the recordings he had made of the snowstorm in Manhattan.

To his astonishment, though, sharing big video files over the Internet was not that simple. Thus, as soon as he got back home, he would work with one of his friends, Olivier Poitry, to create Brief TV, a straightforward website for sharing videos online. At first, this was not so much a serious business as it was a public service.

To their astonishment, however, the website would get a lot of traction in France very rapidly. Short TV was essentially something that these two were operating out of Poitry’s apartment at this point. They would rename the website Dailymotion and fund a meager €6000 from six people to account for this surge in traffic.

Though they never saw the same level of expansion as YouTube, Dailymotion was expanding rather quickly in France. In fact, just eighteen months after its founding, DailyMotion closed the €7 million largest investment round for French digital startups in 2006. The announcement that Google would purchase YouTube for $1.65 billion just a few months later caused Dailymotion’s investors to increase their wager.

They would provide Dailymotion with an additional €25 million in funding in 2007 so they could try their hand at international growth. Even though they were able to invest a substantial sum of money, in the age of free online video streaming, money is never enough. And when they encountered obstacle after obstacle, the Daily Motion crew would get direct knowledge of this.

with minimal to nonexistent content control. Dailymotion would be thrust into the sphere of copyright litigation almost immediately. In actuality, Dailymotion would become mired in their first copyright infringement litigation barely two years after the firm was founded. They made an attempt to claim that they were merely a platform for material and weren’t actively violating copyright laws.

However, the judge rejected this argument. DailyMotion was fully aware of the copyrighted content being put on, the court decided. It was their platform, and as such, it was their responsibility to promptly remove it. It’s not precisely the decision they were hoping for, but they weren’t given enough time to file an appeal.

Dailymotion was losing a ton of money every day. It was tremendous to keep the service up and running so that millions of users could use it for free. Therefore, starting monetization was their first goal in order to at least somewhat offset their losses. That being said, it was far easier said than done.

As you can see, instream video advertisements such as the one you most likely saw prior to this video didn’t even exist in the late 2000s. These static display advertisements you saw on websites were all you had. Due to the general skepticism of advertisers towards digital advertising, DailyMotion was forced to run display ads on a video platform, which was not very profitable.

Dailymotion was consequently swiftly forced to the fundraising table in 2009. The good news is that they managed to secure some highly credible investors, including the French government, who contributed €17 million to the platform. However, in May 2012, just as daily motion was starting to pick up steam again, they would face not just another lawsuit but an official ban from India.

Thankfully, India reversed this decision in the months that followed, arguing that complete websites shouldn’t be prohibited for copyright violations, only specific URLs. After this incident, Dailymotion realized that they needed allies not just in France but also abroad, and as a result, they partnered with a number of foreign media outlets, such as Bloomberg and Hearst Media.

Additionally, they planned to create offices in Singapore, San Francisco, and London. They could have gained more credibility in the corporate community as a result, but the litigation continued. Indeed, in late 2014, their hometown would fetch them €1.3 million. A permanent ban in Russia and another interim prohibition in India followed.

DailyMotion consisted essentially of repeatedly juggling three objects for this entire duration. In addition to handling copyright infringement cases, they were also attempting to raise capital and resolve scale-related problems. After that, they would deal with litigation alleging copyright infringement once more, raise money, and resolve problems related to scale. Up until 2017, this vicious loop kept happening over and over.

Streaming services were really taking off by this point. Thus, rather than pursuing dailymotion, the majority of copyright holders shifted their attention to monetizing streaming services. However, although this offered DailyMotion a much-needed respite, a significant user exodus also occurred. It gets us to the day-to-day activities of today.

I don’t think Dailymotion ever intended to be a hub for illegal streaming. Other websites, such as MegaUpload, heavily relied on this persona and employed it to increase revenue. Conversely, Dailymotion was genuinely merely attempting to produce. rival to YouTube, but coincidentally, users of Dailymotion frequently used it for piracy.

A large portion of this was simply due to YouTube’s enormous resource base. They had advertisers, the capacity to absorb enormous losses, the Google ecosystem, a vast infrastructure, and the ability to compensate creators, all because of Google. Because of this, YouTube was the obvious choice for ordinary videos, and Dailymotion grew to become a location where content that was unavailable on YouTube—mostly copyrighted content—was stored.

This created a very difficult position for Dailymotion. Do they ignore copyrighted information in order to increase their user base, or do they carry on with their admirable efforts? It appears like DL Emotion was perpetually torn between these two endeavors as they battled lawsuit after lawsuit, and ultimately, as streaming gained popularity, they were forced to make a choice.

Since most streaming services are now reasonably priced, most users have little motivation to use unofficial YouTube versions. As such, during the second part of the 2010s, interest in everyday motion gradually waned. Given that they made many choices to shield themselves from this result, it appears that the founders somewhat anticipated this.

When Ben resigned as CEO in the middle of 2008, he was actually starting to move out of the company, and in the early 2010s, he would pay out entirely at a valuation of, hmm, about 120,000,000 euros. He probably got away with tens of millions of euros, though it’s unclear how much of the business he still held at this point.

Ben appears to have returned full circle to academia since then, as he is currently a python professor at the Albert school in Paris. Following that, Olivier would land a position as director of engineering at Netflix. In case you were unaware, Netflix provides software engineering directors with a monetary payment of $1.2 million.

Thus, I believe it’s fair to state that, happily, the founders are doing better than before. But throughout the years, Dailymotion has shown itself to be something entirely different. Well, there were a few fleeting moments of intense optimism for the business. Microsoft, for instance, came very close to investing in Dailymotion in 2014, which could have elevated the platform to entirely new heights.

However, Vivendi did ultimately purchase daily motion for over $300 million. Dailymotion has essentially been operating on fumes ever since. The fact that they were popular in the past is mainly why they are still somewhat popular today. Additionally, DailyMotion made the decision to remove the view counter and comment section entirely because their videos were not receiving any views.

Moving forward, things don’t seem too promising for Dailymotion. In the best-case scenario, they’ll be passed around between owners, much like AOL or Yahoo, while they’re still quite viable. However, eventually that energy will run out, and then the platform will shut down permanently.

Vimeo is another original video platform that is doomed to failure.

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